Privacy Policy
Everything But The Name LLC (“EBTN”, “we”, “us”, or “our”) builds iOS apps. This Privacy Policy describes how we collect, use, and protect information when you use any app we publish, including Baud.
We believe privacy should be the default, not an afterthought. Our apps are designed to work without accounts, email addresses, or personally identifying information. What we do collect is the minimum needed to deliver the service reliably.
1. Our Apps
This policy currently covers:
- Baud — a push notification app for tracking world events and receiving timely alerts on topics you choose to follow.
Future apps published by EBTN will be added to this list. Each app may collect different data; relevant specifics are noted in the sections below.
2. Information We Collect
Anonymous device identifier. When you first launch one of our apps, we generate a random unique ID (UUID) and store it on your device. This ID is used to associate your preferences and submitted content across sessions. It is not linked to your name, Apple ID, email address, or any other personally identifying information. You can delete it at any time (see “Your Rights” below).
Subscription preferences. In Baud, we store which topics, world leaders, or alert types you follow, and your delivery preferences (e.g. alert level, advance notice days, postal code for location-based alerts). This data is stored locally on your device. A pseudonymous summary (device ID + topic ID + subscription status + alert level) is synced to our servers to power notification delivery and aggregated features like “Popular” and “Trending” labels.
Postal or ZIP code. If you enable a location-based topic (such as aurora borealis visibility or seasonal migration events) and choose to enter a postal or ZIP code, that code is stored on your device and, for location-based topics you follow, synced to our servers under your pseudonymous device identifier. It is used solely to determine whether a location-based alert applies to your area. It is never linked to your identity and never shared with third parties — location matching happens entirely on our own servers. It is removed from our servers when you use the in-app “Delete My Account Data” option or unfollow the topic. Providing a postal code is always optional.
Anonymous usage events. We log anonymised in-app actions — for example, subscribing to a topic, tapping a notification, or viewing the upgrade screen. These events are associated only with your anonymous device ID, never with a name or email. We also capture your IP address on each of these events, for standard abuse-prevention purposes — detecting bots, automated traffic, and fraudulent activity. Your IP address is not linked to your name or other personal details and is not used to identify you personally. We process this data under the Legitimate Interest lawful basis (see “Your Rights” below).
Submitted content. When you use features like “Report an Error,” “Suggest a Topic,” or “I Think This Happened” (pings), the text you submit is stored on our servers alongside your anonymous device ID. Pings may optionally include your approximate GPS location if you grant permission and choose to share it.
Contact information (optional, Pro users only). Baud has an in-progress SMS/email delivery feature; it is not currently available to any user and no email address or phone number can currently be entered in the app for this purpose. If and when it becomes available, this policy will be updated first, and providing this information will remain entirely optional.
Push notification identifiers. If you enable push notifications, Apple generates a device push token that is used to deliver alerts to your device. We use OneSignal (a third-party service) to manage notification delivery. See “Third-Party Services” below.
3. How We Use Your Information
- To deliver push notifications for topics you subscribe to.
- To personalise your in-app experience (e.g. subscription state, alert preferences, location-based alerts).
- To compute anonymous statistics (e.g. how many devices follow a given topic) for internal product decisions.
- To improve the app based on aggregate, anonymised usage patterns.
- To review error reports and topic suggestions you submit.
- To deliver SMS or email notifications if you opt in and provide contact details, once this feature becomes available (see “Information We Collect” above).
We do not sell your data. We do not use your data for advertising. We do not build profiles used for targeting across apps or websites.
4. Third-Party Services
- Supabase — Our database and backend infrastructure provider. Anonymous device IDs, subscription data, analytics events, and submitted content are stored on Supabase servers located in the United States. Supabase is GDPR-compliant and provides a Data Processing Agreement. Learn more at supabase.com/privacy.
- Apple / APNs — Push notifications are delivered via Apple’s Push Notification service (APNs). Apple’s own privacy practices govern how APNs handles device tokens and notification payloads. Learn more at apple.com/privacy.
- OneSignal — We use OneSignal to manage push notification dispatch. Device subscription identifiers are stored with OneSignal. OneSignal is GDPR-compliant. Learn more at onesignal.com/privacy_policy.
- Apple In-App Purchases — Payments for Pro subscriptions and optional donations are processed entirely by Apple. We do not receive, store, or have access to your payment card information.
- GoatCounter — Our marketing websites (everythingbutthename.com and baudnotify.com) use GoatCounter, a privacy-focused analytics service, to see aggregate visitor and referral counts. GoatCounter does not use cookies and does not collect personal data. This is separate from the in-app analytics described above and only applies to website visits, not app usage. Learn more at goatcounter.com/privacy.
5. Data Retention
- Anonymous device ID and subscription data: Retained until you request deletion.
- Analytics events: Retained for 90 days, then deleted automatically.
- Submitted content (error reports, suggestions, pings): Retained as long as operationally useful, and deleted upon request.
- Contact information (if provided): Retained until you remove it in Settings or submit a deletion request.
6. Your Rights and Choices
Delete all your data. In Baud, open Settings → “Delete My Account Data.” This permanently removes all data associated with your device from our servers and clears your local app data. On your next launch, the app will treat your device as new.
Access or correct your data. Email privacy@everythingbutthename.com and we will respond within 30 days.
EU / EEA residents (GDPR). You have the right to access, rectify, erase, restrict, or port your personal data, and to object to processing carried out under Legitimate Interest. Contact us at the address below. We will respond within 30 days. The lawful basis for our analytics is Legitimate Interest — we collect the minimum data needed to understand how the app is used, and the privacy impact is low given the pseudonymous nature of the device identifier. The lawful basis for notification delivery is Contract (you have requested the service).
California residents (CCPA / CPRA). You have the right to know what personal information we collect, to request deletion, and to opt out of sale. We do not sell personal information. To exercise your rights, use the in-app deletion flow or email us.
7. Children’s Privacy
Our apps are not directed at children under 13 (or under 16 in the EU/EEA). We do not knowingly collect personal information from children under these ages. If you believe we have inadvertently collected data from a child, please contact privacy@everythingbutthename.com and we will delete it promptly.
8. Security
We take reasonable technical measures to protect the data we hold, including row-level security on our database, encrypted connections (HTTPS/TLS), and anonymous-only identifiers. No method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
9. Changes to This Policy
We may update this policy from time to time. When we do, we will revise the “Last updated” date at the top of this page. For material changes, we will notify you within the app when possible. Continued use of our apps after a change constitutes acceptance of the updated policy.